Filter on website content and tech stack

Website Topics

The Website Topics filter analyzes company websites to detect references to particular topics, keywords, or phrases.
It helps you find companies active in niche markets that may not be captured through standard industry or activity filters.

Use cases

  • Find niche activities
    Example: To find companies producing or marketing tiny houses, search for “tiny house” in Website Topics. Bizzy will return companies whose websites include that topic, even if they’re not officially listed as construction firms.

  • Identify companies based on website content
    Look for topics such as “AI consulting”, “renewable energy”, or “cybersecurity” to discover businesses communicating about those areas on their site.

  • Uncover potential leads through emerging themes
    Detect companies mentioning trends like “remote work” or “ESG reporting”, indicating they may be investing in related products or services.

Technology Stack

The Technology Stack filter detects which technologies and platforms a company uses by scanning their website for plug-ins, integrations, and code snippets. This provides valuable insight into a company’s digital setup and tool adoption.

Use cases

  • Identify webshops by platform
    Find companies using e-commerce platforms such as Shopify, WooCommerce, or Magento to target those running online stores.

  • Find companies using specific sales or marketing tools
    Search for HubSpot to identify businesses using HubSpot forms or tracking tools, indicating a focus on marketing automation and CRM.

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